Privacy Policy

Effective Date: 1/1/25

This Privacy Policy describes how Mountain View Family Dental (“we,” “us,” or “our”) collects, uses, and protects your information when you visit www.mountainviewfamilydental.com (the “Site”) or use our services.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with service providers that assist us in operating our business, such as appointment scheduling, customer service, and SMS delivery providers, is permitted. All other use-case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Information We Collect

Information You Provide Directly

We may collect information you voluntarily provide, including:

  • Name

  • Email address

  • Phone number

  • Appointment request information

  • Insurance information you choose to provide

  • Information submitted through contact forms

  • Any other information you choose to share with us

Information We Collect Automatically

When you visit our Site, we may automatically collect:

  • IP address

  • Device type and browser information

  • Website usage data, including pages viewed and time spent on the Site

  • Cookies and similar tracking technologies

Information From Third Parties

We may receive information from:

  • Website analytics providers

  • Appointment scheduling providers

  • Advertising and marketing service providers

  • Social media platforms if you interact with our accounts

Protected Health Information (PHI)

If you become a patient of Mountain View Family Dental, certain information you provide may be considered Protected Health Information ("PHI") and will be governed by applicable federal and state laws, including the Health Insurance Portability and Accountability Act (HIPAA).

Our Notice of Privacy Practices describes how we may use and disclose PHI and explains your rights regarding your health information.

How We Use Your Information

We may use your information to:

  • Schedule and confirm appointments

  • Respond to inquiries and provide customer support

  • Provide dental services and communicate regarding treatment

  • Send appointment reminders and follow-up messages

  • Send newsletters and marketing communications

  • Improve our website and services

  • Detect and prevent fraud or misuse

  • Comply with legal and regulatory obligations

Marketing Communications

By providing your phone number and email address, you consent to receive communications from Mountain View Family Dental, including:

  • Appointment reminders

  • Appointment confirmations

  • Treatment follow-up communications

  • Practice announcements

  • Marketing emails

  • Marketing phone calls

  • Marketing text messages (SMS)

Consent is not a condition of receiving treatment.

Message and data rates may apply.

Opt-Out Instructions

  • SMS/Text: Reply "STOP" to unsubscribe.

  • Email: Click the "unsubscribe" link in any marketing email.

  • Phone Calls: Inform our office that you no longer wish to receive marketing calls.

If you opt out of marketing communications, we may still contact you regarding appointments, treatment, billing, or other healthcare-related matters.

SMS consent is not shared with third parties except SMS providers who facilitate message delivery on our behalf.

SMS/Text Messaging Program

By providing your mobile phone number through our website forms, appointment scheduling tools, or other communication channels, you consent to receive SMS/text messages from Mountain View Family Dental.

These messages may include:

  • Appointment confirmations

  • Appointment reminders

  • Follow-up care instructions

  • Practice announcements

  • Customer service notifications

  • Promotional offers

  • Other information related to our dental services

How Users Opt In

Users may opt in to receive SMS/text messages by:

  • Submitting a form on our website and checking the consent box

  • Requesting an appointment through our website

  • Scheduling an appointment with our office

  • Verbally consenting during a phone conversation

  • Sending us a text message first

Consent to receive SMS messages is not a condition of receiving treatment.

Message Frequency

Message frequency may vary depending on your interaction with us, appointment activity, ongoing treatment, and promotional campaigns.

Opt-Out Instructions

You may opt out of SMS communications at any time by replying:

  • STOP to unsubscribe

  • HELP for assistance

After opting out, you will receive a final confirmation message and will no longer receive text messages unless you opt in again.

Message and data rates may apply based on your wireless carrier plan.

Cookies

We use cookies and similar technologies to:

  • Operate and secure our Site

  • Analyze website performance and usage

  • Improve user experience

  • Remember your preferences

Most browsers accept cookies by default. You may adjust your browser settings to disable cookies, though doing so may impact certain website functionality.

How We Share Your Information

We may share your information with:

  • Service providers that help operate our business, including website hosting, appointment scheduling, analytics, email delivery, and SMS services

  • Healthcare business associates as permitted by HIPAA

  • Legal authorities when required by law

  • Successors or acquirers in connection with a merger, acquisition, or business transfer

  • Other parties with your consent or at your direction

We do not sell your personal information.

Your Rights

Depending on your location and applicable law, you may have the right to:

  • Access your personal information

  • Request correction of inaccurate information

  • Request deletion of personal information

  • Restrict or object to certain processing activities

  • Withdraw consent where applicable

  • Opt out of marketing communications

To exercise your rights, please contact us using the information below. We may require verification of your identity before responding.

Data Security and Retention

We implement reasonable administrative, technical, and physical safeguards to protect your information.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

We retain information only as long as necessary to fulfill the purposes described in this Policy, provide services, comply with legal obligations, and enforce our agreements.

Children's Privacy

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information directly from children through our website.

If you believe we have collected information from a child, please contact us so we can investigate and remove the information if necessary.

International Users

If you access our Site from outside the United States, your information may be transferred to and processed in the United States or other countries where our service providers operate.

Where required, we implement appropriate safeguards to protect your information.

Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page along with an updated Effective Date.

Your continued use of our Site after changes are posted constitutes your acceptance of the revised Policy.

Contact Us

If you have questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact:

Mountain View Family Dental
Website: www.mountainviewfamilydental.com
Contact: Shalin Tejani
7552 Bonnyshire Drive Suite 120
Chattanooga, TN 37416
Email: shalin@legacydentalgrp.com
Phone: 423-505-2446